How the Options Compare
Solo. Corporate shared. Or Best in Business.
Three ways to put your offer in front of 25,000 affluent Gallatin Valley mailboxes. Here's how the audience, the cost, and the experience actually stack up.
Compare
Best in Business
Solo Postcard Run
Corporate Shared Mail
(ValPak, Money Mailer)
Reach per drop
25,000 verified homes
You pick the list and pay per-piece
Carrier-route based, often 15K–100K+
Cost for 25,000 homes
~90% lessdesign included — ask for your rate
$24,000+~96¢ a home — postage, print, list, prep, design
Less than solo
but you're 1 of 4–6 in your category
Audience filter
Verified $100K+ HHI, $1M average home value, owner-occupied only
Depends on the list you buy
ZIP / carrier route — apartments included
Category competition
Max 2 per category
None — you're alone in the mailbox
Often 4–6 in the same category
Print quality
16pt gloss, luxury cellophane wrap
Whatever your printer offers
Typically lighter stock, no wrap
Design support
Included, no extra cost
DIY or pay an agency
Often a paid add-on
Who you talk to
The founder, by text
No one — it's on you
Regional rep, often out of state
Solo-run figures use 2026 USPS Marketing Mail presort postage plus standard print, list and lettershop rates for a 6x9 postcard at 25,000 pieces — the full line-item breakdown is further up the page. Specifics vary by carrier route and offer; ask for the media kit for an exact quote.