Every option in the Gallatin Valley, side by side: who it reaches, what it costs, and the kind of business it's right for. We sell one of them. We've tried to be fair to the rest.
Costs are published figures where a publisher posts them and “on request” where they don't. Audience numbers are each outlet's own claims, linked.
| Option | Who it reaches | Published cost | Best for |
|---|---|---|---|
| Bozeman Daily ChronicleDaily newspaper, print + digital | Subscribers and site visitors across Gallatin County; skews older | On request | Public notices, events, brand presence with an older audience |
| Bozeman MagazineFree monthly, racks | Claims 12K+ monthly print readers via 150+ pickup locations, plus web and social | On request | Restaurants, events, lifestyle brands wanting a glossy monthly presence |
| Outside BozemanQuarterly magazine + web | Outdoor-minded locals and visitors; claims 36,000 monthly web visitors | On request (rate card) | Outdoor retail, guides, breweries, tourism-adjacent brands |
| The BoZoneArts & entertainment, print + web | Event-goers; claims 30,000+ web visits a month | Web: $400/mo homepage logo; print on request | Shows, venues, nightlife, restaurants |
| BillboardsStatic and digital | Drivers on 19th, Main, I-90 corridors | About $800 (junior poster) to $3,500 (bulletin) per board per month | Auto, injury law, real estate — big budgets, broad awareness |
| Local radioTownsquare, Reier and others | Commuters; frequency-based | On request; typically a monthly schedule | Car dealers, events, anything with a jingle |
| Google & Meta adsSelf-serve or via an agency | Anyone searching or scrolling in a radius you set — renters and owners alike | Pay per click; competitive home-services clicks in Bozeman commonly run double digits | Capturing existing demand; needs landing pages and weekly tending |
| Every Door Direct Mail (EDDM)USPS, your own piece | Every address on the carrier routes you pick — houses, apartments, renters | 26¢ postage per piece + printing + design + your time | Pizza, dry cleaners, grand openings — anything where every address is a customer |
| Co-op EDDM postcarde.g. Bozeman Locals | Shared oversize postcard to roughly 20,000 EDDM addresses in zones | Published at about $495–$950 per ad | Budget brand visibility where renters are fine as an audience |
| National coupon decksValpak, Money Mailer | Coupon-clipping households; both had very thin Bozeman advertiser rosters as of mid-2026 | Franchise rate cards | Discount offers in markets where the deck is full — Bozeman isn't one |
| Best in Business packPremium shared mail, Bozeman-owned | 25,000 verified owner-occupied Gallatin Valley homes, $100K+ income, ~$1M average home value | About 90% less than a solo postcard; rate by category — see the math | Home services, restaurants, professionals and premium lifestyle brands selling to homeowners |
Outlet figures are each publisher's own, as posted on the linked pages in October 2026. Corrections welcome — email sam@bestinbusinesspublications.com.
If every address is a customer — pizza, coffee, dry cleaning — EDDM or a co-op EDDM card is the cheapest way to blanket a route, renters included.
If only homeowners are customers — roofing, windows, landscaping, remodeling, foundation, flooring, lenders, estate attorneys — paying to reach apartments is paying for nothing. You want an owner-occupied list, and you want the postage split. That is what the pack is.
If you need to be seen by everyone, constantly — car dealers, injury firms — billboards and radio buy frequency, at billboard-and-radio prices.
If people are already searching for you, Google Ads catches them — but it catches them for your competitors too, and the click prices in Bozeman home services reflect that. Mail puts you in the kitchen before the search happens.
Most of our advertisers run the pack alongside one other channel. Nobody should run only one.
Per impression, a shared or co-op mail piece — many businesses splitting one mailing. Per customer, it depends on who your customer is: a saturation EDDM card reaches the most addresses for the least money, while an owner-occupied shared-mail pack reaches fewer addresses but only the ones that can buy a roof or a mortgage.
Mailing your own postcard to 25,000 homes runs about $24,000 once postage, print, list and lettershop are added up. EDDM starts around 26¢ postage per piece plus print. The Best in Business pack is about 90% less than the solo card; the exact rate depends on your category.
For an older, subscriber audience and public notices, yes. For reaching the full set of owner-occupied households in the valley at once, print circulation alone won't get you there; most local businesses pair it with something that lands in every mailbox.
Only the pack caps categories — two advertisers per category, and the first two reservations hold them. Every other channel on this page will sell your competitor the adjacent slot.
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